Nucleus Research launches one click messaging application YUP! The application supports both Android and iOS smartphones.The company has introduced Honey Singh as their brand ambassador. Yup! users will have Honey Singh as their first friend as they download the app on their smartphones.

Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.”

Yo Yo Honey Singh, said, “I am excited to become a part of YUP! team as this gives me an opportunity to engage with my fans in a unique way. My fans can now interact with me and share their feedback by just Yupping me anytime, anywhere. Join Yup! to become a Yup Star.”

Namrata Suri further added, “We believe there is a dire need for a world class mobile application in the unique one click messaging space. With the Indian smart phone market witnessing a phenomenal growth with 933 Million* users, we expect to have 50 Million active users by end of next year.”

Nucleus Research Pvt. Ltd is an Information Technologists led by professionals with a proven track record in multiple businesses.

To download the app click here