Nucleus Research launches one click messaging application YUP! The application supports both Android and iOS smartphones.The company has introduced Honey Singh as their brand ambassador. Yup! users will have Honey Singh as their first friend as they download the app on their smartphones.

Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.

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