Month: September 2014

Yup! the next generation one click messaging mobile app launched in india

Imagine ifyou can say “I love you”, “Wanna party”,’ “Reached Home” and interact withthe all-time favourite youth icon YO YO HONEY SINGH with just one click! Nucleus Research, today announced the launch of cool, fun and engaging one click messaging application – YUP!Joining as the first member and brand ambassador of YUP!is rapster and music director YO YO HONEY SINGH. Yup! users will have Yo Yo Honey Singh as their first friend as they download the app.

Announcing the launch, Mrs. Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.

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Meet Yup, India’s version of Yo!

We’ve already discussed before how pointless the Yo app was and even though the app has seen some new features like the ability to send links, start Hashtags and follow third-party services, the idea of just ‘Yoing’ people borders on lame.

Of course, when there’s an idea that creating some serious buzz in America, an Indian rip-off is never far behind. So now Gurgaon-based Nucleus Research has launched its own version of the Yo app and called it Yup! Yup that’s right, they didn’t even choose a name which started with a letter other than Y.

The app which is currently available on Android, is going to be available on Apple and Windows Phone 8 soon. Interestingly when you head to the developers’ site, it takes to you to a bunch of terms and service which point out that any copyright violation will be dealt with in a court of law. The irony is hard to miss. Publish on tech.firstpost.com

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Yup! One click messaging app launched by Nuclear Research

Nucleus Research launches one click messaging application YUP! The application supports both Android and iOS smartphones.The company has introduced Honey Singh as their brand ambassador. Yup! users will have Honey Singh as their first friend as they download the app on their smartphones.

Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.

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